Ebook Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition, by David Airey
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Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition, by David Airey
Ebook Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition, by David Airey
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Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you'll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
- Sales Rank: #14770 in Books
- Brand: Airey, David
- Published on: 2014-08-30
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .80" w x 6.90" l, 1.30 pounds
- Binding: Paperback
- 240 pages
Review
"There are a lot of books that show collections of logos. But Logo Design Love is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable."
- Tom Geismar, Chermayeff & Geismar & Haviv
About the Author
A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Work for Money, Design for Love.
Most helpful customer reviews
6 of 6 people found the following review helpful.
An incredible book showcasing the power of effective branding.
By Timothy Cross
An incredible book showcasing the power of effective branding. Something that I appreciate most about this book is how the author David Airey shows you his thoughts, sketches and ideas. A resource to have in your possession if you are someone who enjoys branding, or creates brands for others.
Also, out of all the books I have read on this subject. David hit's it home in a way that makes sense.
5-stars
5 of 5 people found the following review helpful.
Every graphic designer should read this.
By Maxwell smart
I am a graphic designer and I can not say enough good things about this book. It is a fantastic book for graphic designers and identity experts.I cannot attest to the difference between the first and second edition as I only read this one. The sheer quality of the advice and case studies in this book is incredible. The information in this book is presented in such a matter of fact manner that not only is it a pretty quick read but very easy to absorb. The only down side I could possibly think of for this book is that it could probably be twice as long if Airey went into more detail on some of the more complex theories in this book. I will definitely be coming back to this book again and again as a resource while designing my graphic identities.
15 of 19 people found the following review helpful.
This was not really what I expected. I was ...
By Jeffry Lewis
This was not really what I expected. I was looking more for a book that would walk you through the thought processes and planning for logo design. I really feel the book simply a showcase of the successful work by some of the largest design firms in the business. If your looking for advice about creating new logo /marketing symbols from the ground up, this is not the book.
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